This was the first of many ads I wrote for AUPE. We shot it in 2007, I think.
Many AUPE members do data entry work, and I wanted to feature them. It takes a good crew to make typing interesting.
This was part of a successful campaign to prevent the closure of a mental hospital. We almost always used "real people" in AUPE ads.
Another in AUPE's successful campaign to save an Edmonton mental health facility. I'm still moved by this lawyer's performance.
This 15-minute video revealed the scandalous diet fed to seniors under government care. It ignited a media frenzy and – more important – a policy reversal.
In 2011 a massive fire engulfed the town of Slave Lake. We talked to a few AUPE members who survived. Video is approx. 20 min.